Fox.com builds ad sales force

02/23/2005 | Mediaweek

News Corp.'s Fox.com is beginning to get some traction, doubling its 2004 revenues to roughly $2 million so far this year. The change is due in part to the creation of a Web sales unit run by sales VP George Blue, which integrates advertising with sites keyed to popular Fox shows like "24" and "American Idol."

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