Nestle's Brabeck sees local brands, functional foods driving growth

02/23/2005 | Financial Times (free content)

To Nestle CEO and chairman-designate Peter Brabeck, marketing is a central role in maintaining the effectiveness of the company's brands, but he remains steadfastly opposed to global brands. "We believe there is no such thing as a global consumer," Brabeck said. He also expects "functional foods" to drive value creation in the future; "That is what allows you to ask 40% more for a product."

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