KFC ad counters the DVR

Yum Brands restaurant chain KFC is airing an ad by Foote, Cone & Belding that includes a marketing message that is visible when being watched in fast-forward on TiVo or other DVR. The message signals viewers to a promotion that can be seen if they watch the rest of the ad at normal speed.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR