P&G realigns interactive agency roster

02/23/2006 | Advertising Age (tiered subscription model)

On the heels of the Gillette acquisition, Procter & Gamble Co. announced a revised list of interactive advertising agencies -- one that now includes Gillette's agency Digitas, Boston, an Omnicom Group shop. New agencies include Avenue A/Razorfish, Havas agency Euro RSCG and Resource Interactive of Columbus, Ohio. Incumbents include WPP Group shop Bridge Worldwide, imc2 and Omnicom's Critical Mass.

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