TV networks can have their sites and YouTube, too

02/23/2007 | Advertising Age (tiered subscription model)

TV networks' video strategy needs to include extensive offerings on their own sites, as well as clips on community channels like YouTube, according to Bryan Wiener, president of search marketing shop 360i. The keys to this two-part strategy, he writes, are to control the search engine results for their offerings, and to determine the right combination of community outlets to boost viewership and maximize revenue.

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Advertising Age (tiered subscription model)

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