McDonald's U.K. chief marketing officer talks "McMakeovers"

02/23/2009 | Advertising Age (tiered subscription model)

Jill McDonald, chief marketing officer for McDonald's in the U.K. and Northern Europe, says the restaurants are being redesigned with less red and plastic, and more greens, purples and natural materials. The company is advertising balanced, better-for-you menu options and provides nutrition information to help consumers make smart choices.

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