Millard: Marketers are "makers of magic"

02/23/2009 | ClickZ · Mediaweek · PaidContent.org: The Economics of Content

In her opening keynote at the IAB's annual meeting in Orlando, Fla., Martha Stewart Living Omnimedia's Wenda Harris Millard cautioned attendees about over-reliance on data and statistical models in online advertising. Millard said: "This is the advertising business, not the technology or finance business. Where is the creative innovation in advertising? Where is the innovation with brands?"

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ClickZ · Mediaweek · PaidContent.org: The Economics of Content

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