One-second ads deliver sales for Miller High Life

02/23/2009 | Advertising Age (tiered subscription model)

Sales for Miller High Life showed an 8.6% year-over-year lift for the week after the Super Bowl, in the wake of a highly publicized ad campaign featuring 1-second spots that poked fun at the expense of Super Bowl advertising. The sales bump rated among the biggest for Miller High Life in two years, according to ACNielsen.

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