3 tips for carving out your professional niche

02/23/2010 | SmartBrief/SmartBlog on Workforce

While many workers fear that presenting themselves as specialists could cut them out of the running for jobs, they have it backward, says Cindy Kraft, an executive coach who primarily works with finance professionals. "It's the difference, though, between trying to be all things to all people -- which never works very well -- and positioning yourself from your individual strengths, passions and values," she says. To make sure you stand out, actively build your network, find a mentor and keep precise records of how your work contributes to the bottom line, she advises.

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