Agencies show creativity with digital apps, products

02/23/2010 | Advertising Age (tiered subscription model)

This article highlights eight agencies that are extending their businesses -- and creativity -- by developing digital applications, games and Web browsers. "We believe the agency community will soon be considered a hub of digital-content creation, and it's only a matter of time before several shops are responsible for churning out mass-consumer hits," Rupal Parekh writes.

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