BBDO makes Olympic magic with AT&T "Up and Up" spot

02/23/2010 | Adweek

AT&T impressed ad watchers with "Up and Up," a spot by BBDO New York that shows Gretchen Bleiler snowboarding through outer space to the Lou Reed song "Perfect Day." The "Here's to possibilities" tagline is a decided contrast from AT&T's recent focus on outdoing competitor Verizon Wireless.

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