To build a fan base, pick a fight

02/23/2010 | DanZarrella.com

Creating an "Us vs. Them" narrative can be a powerful way to turn your fans into brand evangelists, argues Dan Zarrella. By framing your message in opposition to a powerful adversary, you reinforce your users' loyalty and motivate them to spread the word about your product, Zarrella writes. "They will realize that the only way to effectively challenge the villain is to recruit more people to help," he adds. "The evangelism hook is implicit, subtle and powerful."

View Full Article in:

DanZarrella.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY