Kia uses new ad network to make major digital magazine buy

02/23/2010 | Mediaweek

Zinio's new Publisher Advertising Network is responsible for a major ad buy for the Kia Sorento in the digital editions of 45 magazines published by 15 companies. Zinio, which publishes digital versions of magazines for the desktop and iPhone, hopes the ad network will help publishers of e-editions achieve the scale sought by marketers, according to this article.

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