Will Twitter launch an ad platform?

02/23/2010 | MediaPost Communications

The hot news at the IAB Annual Leadership Meeting is the possibility, revealed by SocialMedia.com chief executive Seth Goldstein, that Twitter will unveil an ad platform in about a month. Twitter's head of product management, Anamitra Banerji, clarified the rumor, saying that a platform was in the testing phase. When Twitter does launch such a platform, Banerji noted, sponsored content would be clearly identified.

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