B2B e-mail newsletters gain highest conversion rate

02/23/2012 | MediaPost Communications

Business-to-business newsletters earned higher conversion rates on several benchmarks, compared with their e-mail marketing efforts, than their business-to-consumer counterparts, according to an Econsultancy/Email Experience Council study. B2B e-mail newsletters performed better when it came to both lead generation and direct selling, as well as leads generated from sales blasts.

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