The best customers are the ones that come to you

02/23/2012 | New York Times (tiered subscription model), The

M.P. Mueller's ad agency recently tried to woo a fast-food company, but, while the executives appeared interested, the agency's extensive efforts didn't result in a deal. "This experience crystallized for me that it's often better to have customers find you than vice versa," Mueller writes. From now on Mueller plans to view her employees' time in terms of dollars while deciding which initiatives to pursue.

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New York Times (tiered subscription model), The

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