Build trust by booting scammers out of your social network

02/23/2012 | Entrepreneur online

Your customers' trust in your company can be hurt by the presence of scammers on your business' website or social network, writes Catherine Clifford. You can help to protect your company by requiring extra verification from your users, which can nullify the effectiveness of programs designed to set up fake profiles. You should also be on the lookout for posts that direct users to other websites and encourage your customers to report suspicious activity, experts say.

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