Don't hold your digital agency at arm's length

02/23/2012 | Advertising Age (tiered subscription model)

Brands need to make sure that they take a hands-on approach to managing their digital agency, writes David Murdico. Set clear goals, demand data to demonstrate success, and be sure to keep talking about what's going right and what's going wrong. "The proof is always in the pudding, so discuss the recipe and taste along the way," Murdico advises.

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