Business-to-business marketers should be on the lookout for the effect of Google+ Pages's blocked keyword data, writes Derek Edmond. Non-provided keyword referrals should continue to increase, making re-targeting and marketing automation more difficult and requiring new benchmarks and lead-generation efforts. "Conversion metrics should range from initial lead-nurturing efforts to more in-depth sales-ready lead opportunities. At all times, make an attempt to collect email address information, name, and potentially ongoing communication preferences," he writes.
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