Facebook might not seem like a good choice for marketing business-to-business companies, but you shouldn't ignore the platform, Ann Handley writes. "Even though your business is catering to other businesses ... there is still one person (or perhaps, a series of people) who will ultimately make the purchase." B2B marketers should focus on getting visitors to like their Facebook pages and should consider running contests, she advises.
How to use Facebook for B2B marketing
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