More than a third of consumers have cut spending on lunch during the past year, opting to brown bag, forgo the midday meal in favor of snacks throughout the day or choose cheaper value-menu options, according to a report from Technomic. "Restaurants can appeal to these consumers seeking value and help justify costs through higher quality and added convenience such as faster service," said Technomic's Sara Monnette.
Report: Consumers cut back on lunch
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