Kellogg CEO: Pringles acquisition is good for global business

02/23/2014 | (France)

Kellogg, with 80% of its sales reaching only 20% of the global population, plans to use Pringles, which it acquired in 2012, to strengthen its presence in emerging markets such as India, Brazil, Russia and the Middle East, Kellogg CEO John Bryant says. "[Pringles] is a transformational business, transformational acquisition for our international operations. Now we have dedicated snacks teams in Europe, Latin America and Asia Pacific, as opposed to cereal teams trying to do snacks on the side," he said.

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