New Jersey district goes after corporate money in creative ways

02/24/2004 | Philadelphia Inquirer, The

John Kellmayer, the MBA-equipped superintendent of Brooklawn, N.J., schools, believes commercialization is the key to the district's financial success. To avoid seeking property tax hikes over the past three years, Brooklawn has sold naming rights to a gym, negotiated soda vending contracts and even considered requiring school uniforms embellished with corporate advertising.

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