Grocers use comparative pricing as marketing tool

02/24/2005 | Star-Gazette (Elmira, N.Y.)

Supermarkets in Elmira, N.Y., are listing competitors' prices on certain items on their store shelves to help cost-conscious consumers feel better about their purchases. Still, some shoppers say they are more interested in location and convenience than the prices of individual items.

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Star-Gazette (Elmira, N.Y.)

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