Interview: Keith Reinhard

02/24/2005 | Financial Express (India), The

The man who told Americans that they "deserve a break today" tells The Financial Express that in a DVR world, "advertising messages and campaigns will have to be in some ways irresistible to the consumer, so that he does not cut you out with the power of technology at his fingertips." Reinhard is chairman of DDB Worldwide.

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Financial Express (India), The

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