BBDO campaign shows "How (Mountain) Dew does Diet"

02/24/2006 | Adweek

BBDO, New York, has created a new TV and print campaign for PepsiCo's Diet Mountain Dew, with the tagline, "How Dew does Diet." The pitch, which includes a TV spot during NASCAR programming and the diet brand's first print ads in Sports Illustrated and FHM, is built around the idea that the diet version is just as flavorful as the regular drink, but without the calories.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR