Figuring out what women (and men) carbuyers want

02/24/2006 | Boston Globe (tiered subscription model), The

Automakers are walking a careful line in their attempts to build cars that appeal to both sexes. They're beefing up former "chick cars" like the Toyota RAV4 with more powerful engines and rugged features to attract male buyers, while developing female-friendly accessories like headrests that accommodate a pony tail, remote starters and the OnStar emergency communications system.

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Boston Globe (tiered subscription model), The

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