Coke pushes green initiative

02/24/2008 | Advertising Age (tiered subscription model)

The Coca-Cola Co. reportedly is investing up to $10 million in a new marketing push that spotlights the company's commitment to "sustainable well-being." The campaign is designed in part to illustrate how Coca-Cola has adapted over the years to accommodate changing consumer preferences.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA