Coke pushes green initiative

02/24/2008 | Advertising Age (tiered subscription model)

The Coca-Cola Co. reportedly is investing up to $10 million in a new marketing push that spotlights the company's commitment to "sustainable well-being." The campaign is designed in part to illustrate how Coca-Cola has adapted over the years to accommodate changing consumer preferences.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA