IAB announces new online consumer privacy guidelines

02/24/2008 | PaidContent.org · CNET · MediaPost Communications

The Interactive Advertising Bureau on Sunday released a set of privacy principles covering online advertising standards. The guidelines suggest that Internet marketers and sites provide consumers with a "meaningful notice" about their information-gathering methods. "Our principles strike the appropriate balance between protecting consumers' security and allowing industry to provide the free services and content they desire," said IAB President-CEO Randall Rothenberg. Rothenberg unveiled the guidelines on the first day of its annual meeting in Phoenix, Ariz.

View Full Article in:

PaidContent.org · CNET · MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Cincinnati, OH
Ad Trafficker
Austin, TX