IAB announces new online consumer privacy guidelines

02/24/2008 | PaidContent.org · CNET · MediaPost Communications

The Interactive Advertising Bureau on Sunday released a set of privacy principles covering online advertising standards. The guidelines suggest that Internet marketers and sites provide consumers with a "meaningful notice" about their information-gathering methods. "Our principles strike the appropriate balance between protecting consumers' security and allowing industry to provide the free services and content they desire," said IAB President-CEO Randall Rothenberg. Rothenberg unveiled the guidelines on the first day of its annual meeting in Phoenix, Ariz.

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PaidContent.org · CNET · MediaPost Communications

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