Kellogg to boost marketing spend beyond $1B mark

02/24/2008 | Advertising Age (tiered subscription model)

Kellogg Co. CEO David Mackay says the company plans to spend more than $1 billion on advertising and marketing, adding, "We believe continued investment in our brands increases our dependability as a company." He also revealed that the company is seeking ways to slash expenses and has devised case studies that highlight best practices for its global units.

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