Boost ads make price comparisons with rivals

02/24/2009 | Wireless Week · CNNMoney/Fortune

Sprint Nextel's Boost Mobile division has racheted up its marketing with new, aggressive ads touting how subscribers can save up to $695 annually under its $50 unlimited monthly package. In making price comparisons with rivals such as T-Mobile USA, Cricket and MetroPCS, Boost is signaling the heightened competition for the fast-growing prepaid sector.

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Wireless Week · CNNMoney/Fortune

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