Digital couponing on the rise

02/24/2009 | Financial Times (free content)

As shoppers tighten their belts in the down economy, coupon clipping is becoming an increasingly popular pastime. But "clipping" soon might be an anachronism as shoppers are able to get information about special prices and virtual coupons via mobile devices. Steven Boal, founder of Coupons Inc., said, "Our clients are for the first time saying that if venerable print titles are closing they will have to move their promotional budget somewhere else."

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