IAB pushes to improve online creative and media buying

02/24/2009 | MediaPost Communications

The IAB announced the formation of the Advertising Agency Advisory Board, at its annual meeting in Orlando, Fla. The board includes leaders of creative, digital and media shops and will be chaired by McKinney Chairman and CEO Brad Brinegar. On the media side, the IAB announced the 4A's/IAB Reinvention Task Force, with the goal of streamlining online ad buying and placement.

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