Don't call it the beauty business

Years of working as a packaged-goods specialist at Unilever taught Brian Lau a thing or two about selling skin-care products to women -- knowledge that all went out the window when he started Bread & Butter Skincare, which caters to men. Bread & Butter uses darker-colored packaging and more masculine names for its products, and eschews stores altogether. The company sells its products primarily online, and offers a subscription bundle of products preselected for summer and winter use.

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