Don't throw out your failures

02/24/2010 | Harvard Business Review online

When his heartfelt drama "The Room" drew chortles from test audiences, filmmaker Tommy Wiseau rebranded it as a deadpan comedy and laughed all the way to the bank. It goes to show that even ideas that initially fall flat can prove valuable if you stick with them, writes Andrew O'Connell. "Often ... an idea is simply ahead of its time," O'Connell argues. "Companies should regularly revisit their discarded innovations to see whether the rest of the world might have caught up."

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