Olympics viewers are nearing ad overload

02/24/2010 | New York Times (tiered subscription model), The

If it feels like the Olympics are packed with commercials, that's because they are, writes Stuart Elliott, positing that NBC Universal is attempting to recoup losses with extra -- and extra-long -- commercial pods. Super Bowl ads are also being repurposed for the Games, while other marketers, such as Visa, are rushing out new ads to congratulate winning athletes by name.

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New York Times (tiered subscription model), The

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