Use advertising to add value to your community

02/24/2010 | SmartBrief/SmartBlog on Social Media

It's vital to integrate advertising into your social brand in a way that brings additional value to your audience, according to Federated Media founder John Battelle and Marketing Sherpa founder Anne Holland. Far from being a distraction, advertising is an opportunity to inject passion into your product and to share messages that matter to your community, they argue. "Advertisers are people, too," Battelle says. "Bring in marketers that the audience might actually get something from."

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY