How an effective lead-nurturing program can build customers' trust

02/24/2012 | CustomerThink

Using an automated lead-nurturing program -- such as via e-mail -- can help to guide potential customers along through the sales cycle and build trust for your organization, writes Cynthia Hamlin. To create a successful program, figure out whom you want to target, and use content you have already created to provide value to potential customers, she advises.

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