Clothing retailer H&M's success on Google+ stems from a media-heavy content strategy in which virtually every post features videos or photos of people wearing H&M clothing, says Levick Strategic Communications' Jonathan Rick. "H&M's approach to Google+ is spot-on: lots of pics of people sporting H&M clothes, together with a quick caption. Even better, H&M includes a link to buy the given clothing," Rick says.
How H&M became Google+'s top brand
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