Sales lessons from the world of pay-per-click advertising

02/24/2012 | Successful Sales Management blog (U.K.)

Pay-per-click advertising has much to teach sales managers, writes Steve Reeves. Pay-per-click ads can be effective, but only if companies are able to convert clicks into purchases and cover advertising costs with the profit generated by sales, he writes. Likewise, sales leaders need to implement a suitable compensation plan for their representatives and provide a value proposition that can close deals.

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Successful Sales Management blog (U.K.)

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