Speak bottom-line language to get the CEO's support

02/24/2012 | B2B Lead Generation Blog

Knowing business-to-business marketing best practices isn't useful if you haven't sold the executive suite on those principles, writes Brian Carroll. Convince the CEO that your lead-generation and content-marketing program will improve the bottom line by focusing less on prospecting and more on closing sales. Use case studies of competitors and develop a pilot program that will demonstrate your theories.

View Full Article in:

B2B Lead Generation Blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Cincinnati, OH
Ad Trafficker
Austin, TX