Ford will refresh its "Fiesta Movement" campaign by giving 100 key social media users new Fiestas to test drive for six months, says Scott Monty, Ford's global head of social media. Ford will also pay the recipients' insurance, gas and parking bills for the duration of the campaign, in exchange for a steady stream of social media chatter about the brand.
Ford revs up Fiesta campaign with 100-car giveaway
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