Hearst's Delish whets consumer appetite for food magazines

02/24/2013 | New York Times (tiered subscription model), The

Hearst is expanding the frequency of its new food magazine Delish, buoyed by the success of the debut issue, writes Stuart Elliott. The magazine is offered to Wal-Mart shoppers for free, provided they purchase one of six other Hearst titles, including Country Living, Good Housekeeping and O. "The food category is doing better than many others in publishing as marketers of packaged foods seek to reach budget-conscious consumers who are eating at home rather than dining out," Elliott writes.

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