How to bounce back when a product flops

02/24/2013 | Harvard Business Review online

After pouring resources into developing a product, it can be devastating to see it fail, writes Karen Firestone. Still, it's essential to quickly recognize that your idea isn't playing out correctly and to take correctional measures. "A charismatic CEO with the willingness to accept a setback, move in a different direction, and persevere to achieve this new and difficult vision can succeed where most fail," Firestone writes.

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