Miller Lite launches Twitter campaign with NASCAR driver

02/24/2013 | Adweek

A Miller Lite promotion is seeking images of fans enjoying "Miller Time moments," and $2 is donated for each submission, up to $22,222, to NASCAR driver Brad Keselowski's Checkered Flag Foundation. Keselowski, who is sponsored by Miller Lite, will race May 18 with a mosaic of the photos on his Ford Fusion.

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