Mobile extends consumers' shopping time, says Zappos exec

02/24/2013 | eMarketer's experience with mobile commerce reveals that smartphones and tablets extend the shopping day for consumers, says Aki Iida, the company's mobile chief. He notes that customers like to shop around via their mobile devices but remain somewhat reluctant to complete purchases, he notes. In addition, "time of usage is really fluctuating, but the high time is primarily evenings. That's especially true if we include tablets," Iida said.

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