Books help marketers read patients' minds

02/24/2014 | Healthcare Marketer blog, The

Health care marketers can gain valuable insight into the patient experience by reading books by patients, such as Laurie Edwards' "Life Disrupted: Getting Real About Chronic Illness in Your Twenties and Thirties," marketing expert Dan Dunlop writes. Edwards details her struggles to find a support community and emphasizes the importance of the patient-provider relationship. "It is important to understand what patients go through" and books like this can help, Dunlop writes.

View Full Article in:

Healthcare Marketer blog, The

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Director, Litigation & Investigations EMEA
Gilead Sciences
Stockely Park
Assistant General Counsel/Senior Corporate Counsel
Genentech
South San Francisco, CA
Senior Analyst Compliance
Edwards Lifesciences
Irvine, CA
Legal Counsel
Alcon
Fort Worth, TX
Director, Senior Legal Counsel
Alcon
Fort Worth, TX