Can marketing strategies make anything the new cronut?

02/24/2014 | SmartBrief/SmartBlog on Food & Beverage

The sudden, soaring popularity of new menu and novelty items such as Dominique Ansel's cronut and Taco Bell's Doritos Locos Taco may have as much to do with long lines and scarcity as it does with the dishes themselves, writes Maeve Webster, senior director of Datassential. "What sound like surefire ways to annoy customers and go bankrupt are quickly becoming popular marketing tactics designed to create buzz around new menu introductions and create the next viral sensation," she writes.

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