Consumer brands plan to boost digital marketing budgets

Digital marketing is on pace to push past magazines and become the second biggest ad spend category for packaged goods, said executives at the Consumer Analyst Group of New York conference. Mondelez International plans to push its digital spending from 25% of its U.S. media budget to more than 50% by 2016 because of digital's strong return. "The beauty of the digital, search, mobile, social media worlds is they're fundamentally more efficient," Procter & Gamble CEO A.G. Lafley said.

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