Full-service pharma market research increasingly includes consulting

02/24/2014 | Medical Marketing & Media

Evolution Marketing Research and Healogix are among the pharmaceutical market research firms that have added consulting services to their offerings. James Heasley, a principal at the newly rebranded Evolution Consulting & Research, said clients increasingly asked his firm to assess brands' overall performance, help executives understand sectors from a strategic or tactical standpoint and offer advice. On the flip side, Deloitte Consulting recently announced the launch of a business unit offering life sciences and health analytics.

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